Don’t Ignore the Signs — Your Business Sign, That Is!

Too many brick-and-mortar business owners think their exterior signage doesn’t matter.

They watch all the cars rolling by and wonder if anybody is paying attention. When new customers come in they’re not sure if the sign out front played any part in getting them through the door.

Let’s take a look at why signs matter, and how you can get the most out of the money you invest in your outdoor lighted signs. Continue reading